Bharat Anand - The Content Trap

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TitleThe Content Trap
Rating (Rating: 2 - 21 votes)
FormatEbook
Published07-06-2016
ISBN review0812995392
ISBN13 review9780812995398'
Total page320 pages
WriterBharat Anand
Description
For readers of "The Innovator s Dilemma" comes an incisive new approach to one of the key questions of our time how to thrive rather than be destroyed by digital transformation from Harvard Business School Professor of Strategy Bharat Anand. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from "The" "New York Times" to "The Economist, " and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients s
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